PijnProfessionals

Problem

The old site sold courses. Everything on it spoke to one reader, a professional looking for training, and it said little about the thinking behind the care. Patients who landed there found a menu of courses, supervision and in-company options, and no way to find a professional near them.

Approach

The homepage asks one question before anything else: are you here with pain, or do you treat it? Each answer opens its own route. Patients get a professional finder and plain explanations of how modern pain care reasons about their complaints. Professionals get the model behind it, the reading, the training and the way to join.

Result

One platform carries both audiences without either one reading the other's page by accident, and the reasoning that used to live inside a course now sits on the open web.